Traffic in my theatre reviews

Although I started wordcurrents as a poetry blog with occasional theatre reviews thrown in, the reviews have become the most heavy traffic on the blog. My review of Scorched by Wajdi Mouawad has had hundreds of viewers. Today the total count was over 750. Other popular reviews feature Talking With . . . by Jane Martin, Departures and Arrivals by Carol Shields, and Swollen Tongues by Kathleen Oliver.

One of the reasons for the reviews having more hits than the poems have is simply vanity searches: people search for their own names or they search for the title of a play they are thinking of seeing or producing. The only way my poems will have that kind of traffic is if I write a key word or tag that people are searching for. Should I pander to that tendency? Not easily.